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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media offering from Lowe’s One Roof retail media network on Google Search and Shopping inventory, according to a blog post that will be published today, which Retail TouchPoints reviewed in advance.

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Walmart Heads Back to School by way of the Metaverse

Retail TouchPoints

“Walmart has always aimed to create engaging experiences for our customers and members,” the company shared in a blog announcing the new digital adventure. Now, we’re continuing to explore how to do that in the virtual worlds where they are spending more of their time.”

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Microsoft to Lay Off 10,000 Employees by April 2023

Retail TouchPoints

In a blog post shared with employees, Microsoft CEO Satya Nadella cited both the precarious global economy and the rapid changes taking place in the technology arena as reasons for these cuts. “As The tech giant will take a $1.2

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Amazon Sets Prime Day 2023 for July 11-12

Retail TouchPoints

will have access to more deals from small businesses than ever before, continuing a push that began with last year’s Prime Day and has continued since as the company looks to boost its profile as an enabler of American SMBs. That said, planned spending is different from the actual spending that happens when deals start flying.

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Meta Rolls Out New AI-Powered Ad Tools

Retail TouchPoints

“This year is gearing up to be a big one for digital marketers, as the first-ever AI-powered holiday season,” said Justin Osofsky, VP and Head of Online Sales, Operations and Partnerships at Meta in a blog post. “AI AI is taking center stage across the advertising industry with more tools available to marketers than ever before.”

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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. based creators who are in YPP and have more than 20,000 subscribers. ”

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How to be more sustainable during the holidays

Cisco Retail

As we look forward to numerous holidays, special traditions, and spending time with loved ones, I can’t help but think about the impact of my actions. Sometimes it feels like my act… Read more on Cisco Blogs ‘Tis the season!

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